Introduction: What is Google Analytics and Why It Matters
Google Analytics is one of the most powerful, free tools available to understand and improve your website’s performance. Whether you’re a small business owner, a marketer, or a blogger, Google Analytics provides invaluable insights into how visitors interact with your site. Knowing what works and what doesn’t can be the key to improving traffic, engagement, and ultimately conversions. In this blog post, we’ll dive into the essentials of Google Analytics and explain how to use it to enhance your website’s performance.
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